Colombia stands out as the ideal destination for post-COVID tourism
Results from a study carried out by The Travel Lab to identify travelers’ future preferences once the current situation has passed, showed that 77.5% of the 500 survey respondents will take more factors into account than they previously have when deciding to take a trip, selecting a brand, or choosing a destination.
According to a Boston Consulting survey of more than 3,000 global consumers, certain criteria will be key. These include biosafety measures against the virus, social distancing, sterilization of spaces, and corporate social responsibility.